Amazon, a big online shopping company, is planning to launch a new program in the spring of 2023 that will focus on blockchain gaming and NFTs. NFTs, or non-fungible tokens, are digital items that are unique and can’t be replaced.
The program is still being developed, but it’s supposed to launch in April. One of the things people might be able to do with this program is play blockchain-based games and get free NFTs.
The plans for this program have changed a lot since they were first thought up. Amazon executives leading the initiative reached out to at least one family office about it.
At first, they were just going to do one NFT collection drop with an artist, but now it’s turned into something bigger. One person said that Amazon’s new program might change things for other companies in the NFT space, especially if they do it well.
Amazon has already been involved with NFTs in some way. They have a program called Amazon Web Services (AWS) that has been looking for Web3 developers in the past few months.
Also, the company has a program called Amazon Coins that was launched in 2013, but it’s separate from the new NFT initiative. The CEO of Amazon, Andy Jassy, even said on TV that he expects the NFT market to grow a lot in the future and that Amazon might add crypto payments.
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